Foundation and development of entrepreneurial e-commerce businesses. Private and exclusive brand strategies to maximize retail and e-commerce opportunities. Effective execution of marketing strategies such as digital, retail, affiliate, online & offline. Creative product management supported by cost effective purchasing and merchandising strategies. Successful digital brand communication, overall media planning and social media management. Detailed focus on forecasting, budgeting and controlling. Sales communications, agreements and investor relations with investment funds. Proven experience, progressive role at executive management to grow and manage large scale organizations.
Strategic Planning including finance, purchasing, sales, logistics and human resources. Healthy overview of the company financials to maintain sustainable growth. E-commerce & e-commerce branding. Vertical e-commerce models. E-commerce content management. Omni channel business development. Performance Marketing (Google Adwords, Retargeting, Facebook Ads, Affiliate, Email Marketing). SEO–UX-CRM Conversion Optimisation. Business Analytics & Optimisation.