Ana sayfa Work Experience

Work Experience

09/19-Prs.
EHM MAĞAZACILIK AŞ Istanbul, TURKEY
E-Commerce & Omni-Channel Director
EnglishHome.com, A home Textile brand with an Omni channel business model

07/18-09/19
DEHA MAĞAZACILIK AŞ Istanbul, TURKEY
E-Commerce & Omni-Channel Director
Madamecoco.com, A home Textile brand with an Omni channel business model

01/18-Prs.
MUUDART Istanbul, TURKEY
Owner, A home decoration brand

11/16-12/17
BERNARDO DIŞ TIC. LTD. ŞTI Istanbul, TURKEY
E-Commerce & Omni-Channel Director

06/15-10/16
ALTINCI CADDE ELEKTRONİK A.Ş. Istanbul, TURKEY
General Manager

A home decoration brand with an omni channel business model within Doğan Online Group.
Owned overall business execution including both online and retail strategies to maintain sustainable growth.
Owned P&L responsibility and conducted all activities including forecasting, implementing and controlling.
Prepared the strategic plan for the brand including retail expansion and online business development Managed purchasing activities with regards to purchasing strategies, product margins and cost control parameters.
Actively implemented retail and product merchandising plans to reach sales objectives. Managed a team of 50 people.

08/13-06/15
EVİMİZ ELEKTRONİK A.Ş. Istanbul, Turkey
Director of Business Development and Digital Marketing
An e-commerce home decoration brand within Doğan Online Group
Built up and executed whole business to achieve a strong and sustainably growing large scale organization of 70 people.
Reviewed performance of the company according to the yearly plan to maximize opportunities.
Managed purchasing activities with regards to purchasing strategies, product margins and cost control parameters.
Actively implemented digital marketing and brand strategies to develop brand awareness.
Strategically coordinated the sales approach to the market to maintain exponential growth through the years.
Supported sales growth with additional consumer channel strategy.
Secured customer growth and loyalty through effective digital marketing, customer service applications.
Actively tracked the home decoration trends in the world and successfully implemented to product mix.

12/14-06/15
ALTINCI CADDE ELEKTRONİK A.Ş. Istanbul, Turkey
Growth Hacker
Built up e-commerce business strategies & digital strategies & multichannel & omni channel strategies.
Responsible for overseeing all online acquisition based business development, hold responsibility for the online search strategy (SEM/SEO), manage all CPA, CPC, CPM retargeting and PPC marketing tools, negotiate and review affiliate advertising agreements.
Managed the creative development and execution of email marketing and mobile marketing with daily revenue targets and improved the channel to establish scale ups within the specific KPI’s.
Responsible for all online sales applications (Web, iPhone App, Android App, F-commerce, Windows 8, Mobile Site) & Social Media Marketing.
Established retention-friendly online acquisition best practices to successfully increase daily new user acquisition numbers.
P&L responsibility on budget.
Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion.
Monitoring tracking, delivery and campaign performance providing performance analysis and reports.
Managing web and mobile commerce platforms and taking necessary actions to improve the quality of UX and revenue & development by business needs both on back hand systems and website itself.
Business development projects in accordance with third parties for improving advertisement and marketing related projects.
Advance CRM reporting experience, Attrition/Churn analysis & cannibalization analysis of campaigns.
Leading the relationship with external parties which mainly include negotiations and concluding partnership agreements.
Handling relations and needs with the IT Team for marketing related developments
Campaign management and business development projects with third parties (such as Garanti Bank, Vodafone, Turkcell, Dsmart, Turk Telekom)

01/13-07/13
RET SOLUTION LTD. Istanbul, Turkey
CO – Founder
Retcount and Reteyes Retailers spend millions of dollars each year measuring and improving their store performance.
The process of conducting comparative analysis and identifying the best performing stores was previously unattainable or at best highly flawed due to insufficient knowledge of in-store customer activities.
Retailers require a measure that allows them to objectively assess and compare store performance and identify sales opportunity.
Without this measure, managers are unable to manage and improve store performance levels.
Historically, retailers relied on total sales volume and comparable sales to determine how their stores were performing.
By default, stores with higher sales volumes were viewed more favorably than lower volume stores.
Unfortunately, this approach fails to inform retailers about the sales opportunity that exists in each store.
Sure, it is important to know the total number of purchases, but it is equally important to measure and understand each customer who leaves your store with no purchase.

03/11-01/13
ALTINCI CADDE ELEKTRONİK A.Ş. Istanbul, Turkey
Manager of Business Development and Digital Marketing
My first e-commerce startup project
We target to implement New York’s 5th Avenue’s image to Turkey.
Due to this aim, Our named the project Altinci Cadde, also known as 6th Avenue.
I kicked off the project with a team of four, built and designed the site, and positioned the brand in home and decoration line that is accessible & stylish.

06/09-06/10
EKOLAY – DOLGAN ONLINE A.Ş. Istanbul, Turkey
Manages of Gaming Channels – oyuncu.com

Worked as the Manager of oyuncu.com, the brother company of Turkey’s first news portal Ekolay, focusing on game.
Managed all operations to increase the site traffic.
Implemented proper and attractive publishing criteria
Strategized income models, growth and profitability.

07/07-06/09
D-SANS OYUNLARI A.Ş. Nesine.com Istanbul, Turkey
Project Manager

My first e-business startup project

12/04-07/07
DOGAN ONLINE Istanbul, Turkey
Software Team Lead

09/02-12/04
IDEA E-LEARNING SOLUTIONS Istanbul, Turkey
Computer Programmer